MidAtlantic Book Publishers Association

On April 23, PMA will be offering the following session in their Publishing University Online:

Trends in Bookselling at Barnes & Noble - Past, Present, and Future, or
Maximizing Sales and Exposure at America's Largest Bookseller

with Marcella Smith, Director of Small Press and Vendor Relations for Barnes & Noble, Inc.

This session will give you an overview of Trends in Bookselling at Barnes & Noble, Inc, including Barnes & Noble.com. We'll look at categories and formats that are trending up and those that are on a decline, with some commentary on why.

We'll also talk about how a publisher can interact with the retail buying group, the website (www.bn.com), and the Barnes & Noble Distribution Center. You will learn about the BISG (Book Industry Study Group) standards, which Barnes & Noble has adopted, for data delivery, and carton and product labeling, essential information for delivery of books and book related product to all segments of the industry.

At the end of the session, you should have a clear idea of what you can do to maximize the sales opportunities for your titles at Barnes & Noble.

Visit http://www.pma-online.org/custom/publishingUniversityOnline/University_o... for more information and to register today.