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Greetings, MidAtlantic Book Publishers Association members,
I received the following notice from the New Atlantic Independent Booksellers Association, and I thought it would be of interest to some of you. This is an opportunity to let booksellers know about promotional materials that you have available for them to use in selling your books.
FREE Opportunity to reach thousands of booksellers.
The Regional Bookseller Trade Associations are combining efforts to get your promotional materials, ideas, and gift items into the hands of our independent bookstore members. We are offering this for free for a limited time so that you can try it out and see its effectiveness.
Each participating regional will send an email alert of your promotional items to our bookstore members. Take advantage of this free offer to see if this service will work for you and your marketing team.
The deadline for your FREE entry is Feb. 20. The alert will be distributed to our member stores the week of Feb. 25. Email your entry to: alert@sibaweb.com
Along with bookmarks & posters, there are other materials that our booksellers would like to know about such as contests, event kits, authorless events, and other creative materials that you spend dollars on developing and shipping. This would be a Call to Action to Booksellers to request the materials that they believe will be most valuable to them. Booksellers will email you directly to request the items allowing you to capture the emails of the stores that are most interested in the materials. All requests should include any parameters you choose.
This is a great opportunity for greeting card companies and other sidelines vendors to connect with independents and to get a sample of your wares into their hands.
To participate, simply create your entry: eg.
Great Reads Publishing Company has created a YA Event Kit to assist your store in hosting a Goth Prom in support of our new title, Preys Be to Goth. Email: goth@greatreadspubco.com to request your kit while supplies last.
and email it to alert@sibaweb.com before Feb. 20. Alert will be sent to bookstores the week of Feb 25.
(Thanks to Becky Anderson, Anderson's Bookshop, IL for the Goth Prom idea - this title & publisher are fictional.)
